Traditional marketing refers to any marketing which is not online. This means print, broadcast direct mail, phone, direct mail, phone and outdoor and door to door selling. Philip Kotler defined marketing as “satisfying needs and wants through an exchange process” and a decade later defines it as “a social and managerial process by which individuals and groups and obtain what they want and need through creating, offering and exchanging products of value with others. The marketing proposes that to complete its organisational objectives, an organisation should anticipate the needs and wants of potential consumers and satisfy them more effectively that its competitors. The concept originated from Adams smith’s The Wealth of Nations but would not become widely used nearly 200 years later.

B2B and B2C Marketing

The two major segments of marketing are business to business marketing and business to customer (B2C) marketing

B2B Marketing

Business to business marketing refers to any marketing strategy any content that is geared towards a business or organisation. Any company that sells products or services to other business organisations typically uses B2B marketing strategies.

B2C Marketing

Business to consumer marketing or B2C marketing refers to the tactics and strategies in which company promotes its products and services to individual people.

C2B Marketing

Consumer to business marketing or C2B is a business model where the end consumers create products and services which are consumed by business and organisations

C2C Marketing

Customer to customer marketing or C2C marketing represents a marketing environment where one customer purchases good from another customer using third party business or platform to facilitate the transaction, C2C companies are new type of model that has emerged with eCommerce technology and the sharing economy.

Role of eStore

eStore integrates all these segments in a single platform. Customer can by any product from nearest outlet through online. Customer can buy products from trusted dealers in a scheduled time. Customer also can get job opportunities, self employment opportunities, business opportunities, and you will get total solution for the Commerce industry.

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